Within two weeks, CF Flex Power GmbH (Flex Power) successfully integrated the Lumenaza SaaS platform, enabling them to launch a new direct marketing offer promptly. Despite being a recently established energy trader in 2022, Flex Power achieved the fastest time-to-market for a direct marketing offer and included the first renewable energy systems in their new offering.
By embracing direct marketing, Flex Power broadens its energy trading portfolio, while the Lumenaza SaaS platform efficiently handles all processes related to the marketing of renewable energy systems. This comprehensive support includes contract management, system registration with network operators, billing of proceeds (including redispatch compensation), and seamless data integration through digital interfaces. As a result, users experience remarkably short registration times to kickstart direct marketing for their systems or those of their customers.
The platform further ensures compliant monthly billing with producers or plant operators, guaranteeing smooth operations and adherence to legal requirements.
Amani Joas, Managing Director of Flex Power, comments: “The current price volatility is a clear sign of the increasing need for flexibility, which is urgently required to get closer to the goal of achieving a 100% renewable energy supply. By partnering with Lumenaza, we have gained a strong ally with extensive experience in the field of direct marketing and associated electricity market processes. Lumenaza provides valuable expertise in market communication, enabling us to concentrate on our core business in flex trading.”
Christian Chudoba , founder and CEO of Lumenaza, adds: “We are pleased to support Flex Power with our SaaS platform on their ambitious path to direct marketing and to enable the mapping of attractive remuneration models”.
About Flex Power CF: Flex Power CF specializes in bridging the gap in renewable power generation by introducing flexibility through battery integration. With a focus on short-term electricity markets, they make prompt and decisive decisions, offering unbureaucratic access to the market.
For further information, visit https://flex-power.energy/.